There is a significant shift in consumer behavior across the UAE, and recent findings show that 70% of consumers in the country now use AI to support their shopping, a 44% increase compared to 2024, published in Adyen’s 2025 Annual Retail Report. The report is based on a poll of 41,000 consumers across 28 countries, and shows that for many, AI is a relatively new addition to their shopping habits. More than 1 in 5 of UAE respondents (21%) said they had used AI in shopping for the first time in the past 12 months, while 62% said they would be open to using it to make purchases in the future. Shoppers are responding positively to the experience, with 65% of consumers saying that AI helps to inspire them when buying outfits, meals, and other products. More than one in ten (14%) said they get their best ideas for new purchases