American Express Middle East has released the findings of its Trendex Survey*, offering a detailed look at travel, shopping, and entertainment trends for the upcoming winter and spring holidays in the UAE. The survey highlights a strong demand for luxury and tailored travel experiences among UAE consumers, along with a growing preference for experiential gifts. Here’s what’s out:
Luxury in travel:
As the holiday season approaches, 97% of UAE consumers are planning to travel during the upcoming winter and spring holidays, with an average spend of AED 7,764. The main reasons for travel include leisure (61%), discovering new destinations (56%), and visiting family and friends (48%). While traveling, many consumers are willing to spend more on personalized experiences (78%), private transportation (74%), and first-class or luxury accommodations (66%).
Gifting tradition:
Experiences are becoming increasingly popular as gifts. While physical presents remain desirable, there is a strong shift toward experiential gifting, with 74% of UAE consumers surveyed preferring to receive a live experience or event rather than a physical gift. The most popular experiential gifts include entertainment (68%), travel (66%), and food or beverage experiences (56%), highlighting a preference for creating memories and shared moments. When it comes to physical gifts, UAE consumers tend to favor sentimental items, such as handmade gifts or family heirlooms.
Festive celebrations:
This holiday season, the focus is on togetherness and celebration. The survey shows that respondents are prioritizing time spent with loved ones, with over 52% strongly agreeing that the winter and spring holidays inspire them to be with family and friends. Additionally, 62% plan to host gatherings at home, and 48% aim to invite family and friends for extended holiday stays. When it comes to activities, 58% of respondents are planning to visit holiday festivals and markets, reflecting a strong desire for immersive and engaging experiences.
Saud Swar, American Express Middle East’s Chief Business Officer, shared: “Our Trendex Survey reveals a strong interest among UAE Consumers for high-end travel during the upcoming winter and spring holidays, with respondents willing to spend more on leisure, premium services, exploring new destinations, and visiting family and friends.”
More so, physical gifts are popular, but we are also seeing a strong interest in experiential gifts, particularly in entertainment and travel, added Swar.
“American Express Middle East is following these trends to offer benefits and services that align with our customers’ expectations and aspirations. Whether it’s everyday purchases or a luxury holiday, our Card Members can rely on American Express for world-class benefits and customer service,” he concluded.
