We explored multiple innovations at the 9th International Congress of MEIDAM – 2024. Be it technology to unique advancements in the cosmetology world, some gadgets were truly mind-blowing. One such standout was the booth by BTL, which showcased an AI-powered technology. This device is the first in the world that can boost your natural hyaluronic acid levels, developed by BTL Aesthetic Medical Clinic in Dubai.
There are four applicators that work from head to toe. The first one, designed for the face, is a non-invasive device – the first in the world that can naturally boost not only collagen and elastin but also hyaluronic acid. It uses microneedling radio frequency, which helps improve skin texture and addresses concerns by tightening the skin with the emission of needles and radio frequency. The versatility doesn’t end there, as we learned from the team that there’s also another applicator for fat reduction.
One of the team members shared the organic vision behind the system, saying, “I forgot to mention, this is actually powered by AI, which means that we’re efficiently working on the tissues, giving the right amount of power, the right amount of energy, so we’ll have efficiency at the same time. Our goal with these devices, as a company as a whole, is that we are very holistic, where we don’t want anything that would actually look unnatural.”
Speaking about how this is different from the traditional approach of injecting, she added, “So what we’re trying to do, that’s why I mentioned earlier, the first device in the world that can boost your natural hyaluronic acid, because the traditional approach is, either you inject, are topical, but this is the first one that would boost what’s inside of you. I will want something that’s natural and long-lasting.”
While the main company is stationed in Europe, Prague, Czech Republic, there’s also a branch in the UAE now.
