Saudi Arabia’s Nice One Beauty, a prominent e-commerce platform specializing in beauty and personal care, is gearing up for its highly anticipated initial public offering (IPO) in Riyadh. The company aims to raise SAR 1.21 billion ($322 million) by offering 34.6 million shares, equivalent to 30% of its share capital, within a price range of SAR 32 to SAR 35 per share.
The institutional book-building process began on December 1 and will run until December 8, following approval from the Capital Market Authority (CMA) in September. The IPO involves the sale of 29.1 million shares by existing shareholders on a pro-rata basis and the issuance of 5.5 million new shares via a capital increase, representing 4.76% of the company’s capital.
Nice One Beauty has emerged as a leading e-commerce platform in Saudi Arabia, offering a diverse portfolio of beauty and wellness products, including cosmetics, skincare, haircare, fragrances, and nutritional supplements. The platform features over 1,200 international and local brands, alongside its own exclusive product lines.
The IPO aligns with Saudi Arabia’s broader efforts to bolster its capital markets and attract investment, particularly within high-growth sectors such as e-commerce and beauty. Upon successful completion of the offering, Nice One Beauty’s shares will be listed and traded on the Saudi Exchange’s Main Market.
Up to 100% of the offer shares will initially be allocated to institutional investors, with retail investors eligible for up to 10% of the total shares, depending on demand. Final share allocation will be determined after the retail subscription period concludes.
The IPO is expected to draw significant interest, reflecting Nice One Beauty’s strong market position and the growing demand for beauty and wellness products in Saudi Arabia.
