It’s the peak season in the UAE, and developments are happening back-to-back. Companies leave no stone unturned in ensuring there’s always something new in the pipeline to provide the best experience to their consumers in this highly ambitious and demanding market.
With year-end gatherings, annual meet-ups, and events happening almost daily as Q4 closes, UAE’s first digital platform, Blast Catering, highlights how it ensures no gaps, considering that some people can be quite particular about their demands.
A Vital Link Between the Digital Platform and Clients:
Blast Catering’s fully digital platform is designed to ensure a seamless and intuitive experience for all clients. Karim Agha, Manager – Growth Initiatives at Foodie Holdings, said, “With years of expertise in the catering industry, we’ve proactively anticipated the questions and concerns clients might have. Our website addresses these by offering detailed menu descriptions, transparent pricing, and high-quality images of dishes and event setups to help clients make confident decisions.”
Furthermore, there are dedicated event coordinators who act as a vital link between the digital platform and clients. “They’re always available to provide guidance or handle more complex and bespoke requests. This dual approach ensures that while the platform offers convenience, the human touch remains, allowing us to meet the most particular requirements with ease,” Karim noted.
Growing Influx During the Festive Period:
Agha believes the UAE’s peak season has led to a significant increase in catering orders. This period is bustling with corporate celebrations, end-of-year parties, and festive holiday events, making it one of the busiest times of the year for Blast Catering.
Christmas Rush, Private Orders See a Surge in the UAE:
Beyond corporate clients, there’s a substantial rise in private orders, particularly for the Christmas menu, which has become a popular choice for intimate gatherings and festive occasions.
“Thanks to our platform’s instant quote system and user-friendly checkout process, we’re well-equipped to manage this surge in demand while continuing to deliver exceptional service,” he noted.
Growing Demand for Nutrient-Rich Options During Events in the UAE:
A noticeable pattern has emerged at almost all events in the UAE, where food is carefully considered and planned with health benefits in mind. This trend has also led to the introduction of a “healthy” festive menu, in response to the growing demand for lighter, nutrient-rich options during events.
“In the UAE, we’ve noticed an increasing number of clients prioritizing healthier choices for their gatherings, influenced by heightened awareness around wellness and balanced lifestyles. Our healthy menu is thoughtfully curated to combine delicious flavors with nutritional balance, ensuring clients can enjoy festive celebrations without compromising on their dietary preferences,” Karim concluded.
At Foodie Holdings, Karim has embraced the challenge of driving expansion and innovation. He approaches growth with a balance of operational excellence and a commitment to redefining what is possible in the F&B industry.
The Blast platform sets out to revolutionize corporate catering and fosters collaborations that expand the company’s reach to new geographies and demographics.
