Dubai Duty Free celebrated its 41st anniversary with record-breaking sales of AED59.993 million (USD 16.436 million) over a 24-hour period, boosted by a 25% discount on a wide range of merchandise.
This year’s revenue marked an 11% increase compared to the 40th-anniversary sales, with key categories seeing significant growth:
- Perfumes: +23.4% YoY
- Cosmetics: +46.6% YoY
- Confectionery: +56.4% YoY
- Cigarettes: +22.8% YoY
- Precious Jewelry: +66.8% YoY
Top-Selling Categories
The highest-grossing categories during the anniversary sale were:
- Perfumes: AED15.294 million (USD 4.190 million)
- Liquor: AED6.479 million (USD 1.775 million)
- Cosmetics: AED6.240 million (USD 1.710 million)
- Dubai Duty Free Millennium Millionaire Tickets: AED5.491 million (USD 1.504 million)
- Watches: AED5.374 million (USD 1.472 million)
Customer Engagement and Venue Activity
The 25% discount drew a spending frenzy across Dubai International Airport and Al Maktoum International Airport, as travelers took advantage of reduced prices on a variety of products.
The top-performing Perfumes category alone contributed over 25% of total sales, reflecting its strong appeal among travelers. Additionally, the Millennium Millionaire tickets achieved remarkable traction, securing the fourth spot in terms of sales.
Significance of the Anniversary Sale
This milestone underscores Dubai Duty Free’s continued dominance in the travel retail industry, leveraging its anniversary to boost consumer spending and engagement. The notable growth across multiple categories highlights the brand’s ability to adapt to consumer preferences and maintain its relevance in the competitive duty-free retail landscape.
