Saudi Arabia’s travel and tourism sector is experiencing significant growth, with the Kingdom welcoming 30 million international visitors in 2024. This marks a 9.5 percent increase over the previous year, underscoring the country’s growing appeal as a global travel destination.
The upcoming Arabian Travel Market (ATM) will spotlight this impressive momentum, with Saudi Arabia showcasing its latest achievements, new developments, and future plans to establish itself as a leading destination.
At ATM 2025, Saudi Arabia will have a strong presence, featuring several prominent exhibitors. In addition to the Saudi Tourism Authority, returning participants include SAUDIA, flynas, Qiddiya Investment Company, Sixth Gulf Travel Company, Taiba Investment, Makkah Clock Royal Tower, Fairmont Hotel, Cruise Saudi, and L’azure Hospitality. First-time exhibitors this year include flyadeal, Riyadh Air, Diriyah Company, Aseer, BAAN Holding Group, Makkah Hotel & Towers, Alhussam Tourism, and StayKSA.
These exhibitors, along with others, will be part of the Saudi Land hall, a larger version of last year’s ATM Saudi Village. This space will celebrate Saudi Arabia’s culture, heritage, and tourism industry while reflecting the Kingdom’s upward trajectory in the global travel sector.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, commented, “Saudi Tourism Authority’s unwavering commitment to the event highlights the Kingdom’s rapid progress in establishing itself as a world-class tourism hub and reflects the broader momentum of investment, innovation and ambition that is driving the region’s travel sector forward. This year, ATM 2025 will have one of the strongest Saudi presences to date, with leading airlines, hospitality brands and cruise representation taking centre stage.”
Recent research by VIDEC forecasts that Saudi Arabia’s Total Air Market (TAM) will grow at a Compound Annual Growth Rate (CAGR) of 12.2%, reaching US$11.3 billion by 2028.
The Kingdom’s growing significance in global travel will also be discussed at the ATM Conference Programme, which will feature 68 sessions across three stages – the Global Stage, the Future Stage, and the New Business Events Stage – led by 185 prominent speakers.
ATM 2025 is expected to draw 55,000 attendees and will provide a platform for over 2,800 exhibitors from more than 161 global destinations to showcase their offerings.
