The Dubizzle Group, a leader in the UAE’s digital classifieds sector, has acquired Property Monitor, a prominent local property platform, reinforcing its growing dominance in the real estate listings and information space. This acquisition comes as Dubizzle is positioned as one of the UAE’s next potential IPO candidates.
The deal solidifies Dubizzle Group’s leadership in real estate classifieds and technology, expanding its suite of services that already includes Bayut and Dubizzle.
According to a statement, “Integrating Property Monitor into Dubizzle Group’s real estate offering enhances the value proposition for agencies and developers by delivering a more comprehensive and data-rich user experience.”
Property Monitor is well-regarded in the UAE real estate market. It offers valuable tools like regular market reports and automated property valuations for Dubai’s dynamic property sector. The platform, with over 7,700 monthly users, is a go-to resource for real estate agencies and developers, providing critical data and analytics on the market.
As part of the Dubizzle Group’s strategy, the acquisition will see the integration of demand-side data into Property Monitor, creating new opportunities for deeper client engagement.
“This acquisition unlocks new opportunities to enhance the value that Bayut and Dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE,” said Haider Ali Khan, CEO of Dubizzle Group.
This marks Dubizzle’s third significant acquisition in just two years.
In 2024, the group expanded its portfolio by acquiring Hatla2ee, a leading Egyptian marketplace for used and new cars, followed by the purchase of Drive Arabia, an automotive news and comparison portal. Together, these acquisitions help Dubizzle Group’s portals attract 47 million monthly visits and engage 15 million users.
The deal is part of a broader trend in the UAE’s real estate services sector, which has seen several mergers and acquisitions, including the consolidation of brokerage firms and the acquisition of Core by real estate consultancy Cushman & Wakefield.
Dubizzle Group’s acquisition of Property Monitor further strengthens its position in the UAE’s competitive digital classifieds and real estate technology landscape as the company gears up for future growth.
