Beautyworld Saudi Arabia 2025, one of the biggest trade shows for beauty, hair, fragrance, and wellness, returns to the Riyadh International Convention and Exhibition Centre (RICEC) from April 21 to 23, and this year’s edition has some highlights that you need to know.
Next in Beauty: Discover the Trends and Innovations Shaping the Industry
Beautyworld Saudi Arabia’s signature content platform, Next in Beauty, returns with an expanded three-day agenda. The program features expert insights and live demos from some of the industry’s most exciting brands.
This year’s sessions cover topics like the rise of Asian beauty trends in the Gulf, AI in retail, spa and wellness integration, and regulatory updates in the Saudi market. Speakers from Chalhoub Group, Arabian Oud International, Intertek, Four Seasons Hotel, and influencer Alice Abdel Aziz will share their perspectives.
Live showcases from DUOGEL, Provoc Makeup, and The Gel Bottle bring these insights to life. Whether you’re interested in shifting consumer behavior, halal formulation standards, or cutting-edge beauty tech, Next in Beauty offers a front-row seat to the industry’s future.
Nail Arena by Sawaya International: Where Technique Meets Artistry
The Nail Arena, powered by Sawaya International, is a dynamic new zone for nail professionals and salon owners. This high-energy platform blends live demonstrations and trend showcases from top international educators and artists.
Attendees can explore advanced techniques in sculpting, intricate nail art, and long-wear gel innovation. Look out for appearances by world-renowned educators Vu Nguyen and Danny Phung, as well as headline showcases from Gelish and Morgan Taylor.
A Spotlight on Saudi Beauty: Local Brands Defining a New Identity
As the fastest-growing beauty market in the GCC, Saudi Arabia is home to a wave of innovative local founders and fragrance formulators. Beautyworld Saudi Arabia 2025 offers a rare opportunity to connect directly with the Kingdom’s rising beauty entrepreneurs.
Expect returning favorites like Shifa, Makeover 22, and Mouna’s Signature, alongside newcomers like Sedr Al Khaleej Perfumes, Cherry Blossom, Katia, and La Fann Perfumes — all blending cultural heritage with modern luxury.
Fragrance Takes Center Stage: Where Scent Meets Heritage and Innovation
Saudi Arabia’s deep-rooted passion for fragrance is on full display, with a rich mix of heritage perfumers, global ingredient houses, niche creators, and packaging experts.
Explore oud, musk, amber, and rose absolutes through exhibitors such as Sozio (France), Al Haramain Perfumes (UAE), and La Fann Perfumes. This is a must-visit for those involved in sourcing, retail, or building unique fragrance brands with regional flair.
A Truly Global Platform in the Heart of the Middle East
Beautyworld Saudi Arabia continues to grow as an international exhibition, bringing together top global players from Europe, Asia, the Americas, and the GCC. Discover Italian packaging by Marchesini Group Beauty, Brazilian smoothing systems by Floractive, French fine fragrances by Sozio, and U.S. color cosmetics from Kara Beauty.
Beyond the Show Floor: Business With Purpose
With a curated Premium Club, a dedicated buyer’s lounge, and a smart Business Matchmaking platform, Beautyworld Saudi Arabia 2025 offers more than just a trade show. It’s a powerful B2B platform driving thousands of pre-arranged meetings and meaningful industry connections.
This edition offers a concentrated opportunity to engage with global suppliers, many customizing offerings for Saudi Arabia’s rapidly evolving beauty landscape.
Part of the global Beautyworld series by Messe Frankfurt, the Saudi edition complements shows in Dubai, Japan, Central Asia, and Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Trade Shows & Conferences by Messe Frankfurt Exhibition GmbH.
