Daleel, the Middle East’s leading personalized financial marketplace, has announced a landmark partnership with Binance, the world’s largest cryptocurrency exchange by trading volume, to feature and compare cryptocurrency products on its platform.
This integration is enabled through the Binance Link Program, which will provide Daleel users access to the top 10 crypto trading pairs from Binance’s extensive and liquid market.
With this move, Daleel becomes the first financial marketplace in the region to present cryptocurrency products alongside traditional financial services such as credit cards, personal loans, and mortgages.
The initiative is expected to empower users with greater choice, enabling them to seamlessly explore both conventional and digital financial offerings on one platform.
The addition of crypto products comes amid surging interest in digital assets across the Middle East, particularly in the UAE, where studies show that nearly one-third of residents already own some form of cryptocurrency.
“Cryptocurrency is being embraced around the world and providing access and visibility to crypto within a marketplace alongside traditional financial services will further legitimize crypto as an asset class,” said Tameem Al Moosawi, General Manager of Binance Bahrain. “By adding cryptocurrency into everyday financial decision-making, we’re not just offering more choice, we’re defining what the future of finance looks like for millions of customers across the Middle East.”
PK Shrivastava, CEO of Daleel, added: “We’re proud to be the first Middle East marketplace to offer crypto pricing from Binance, the largest crypto exchange. Through Daleel, customers in the Middle East will be able to access transparent information about cryptocurrency right alongside more traditional financial products.”
Daleel, known for its user-centric approach, leverages real consumer insights to shape and evolve its offerings. The company has indicated that this is just the beginning, and it plans to explore more opportunities to expand into the cryptocurrency space, further bridging the gap between digital assets and traditional finance across the region.
