The company behind the campaign, Ovasave, provides affordable fertility testing and egg freezing services in the UAE. The co-founder of the company, Torkia Mahloul, reportedly said that more than 300 women had lined up to take a fertility test on the first day, and that they ran out of test kits showing the popularity of the initiative.
If you want to take a free fertility test, you may be able to find the purple bus parked near Etihad HQ, Abu Dhabi Global Market, Alserkal Avenue and Dubai Media City.
The campaign is sponsored by Merck and Dubai Investments and hopes to remove the stigma linked to topics of women’s health. After the tests are conducted, the company then puts the women in touch with fertility doctors so they can choose how to proceed with important life decisions.
