Future Food Foundry (3F), headquartered in the UAE, and a leader in transformative agri-food technology, announces a significant investment in Greeneration, a longevity brand company. This strategic deal is a pivotal step forward for 3F in creating an ecosystem of unique companies and technologies that are revolutionizing the future of food production.
Greeneration has swiftly transformed into a key player in Dubai’s agricultural landscape. Their vertical farm specializes in growing hyperlocally and supplying premium edible flowers, microgreens, and specialty leaves tailored to the needs of high-end culinary professionals.
The company has made a significant minority investment exceeding USD 5 million to boost local food supply and support UAE’s food sustainability and food security goals
With this investment, 3F supports Greeneration in expanding beyond premium ingredients for fine dining. Its ultimate vision is a longevity brand company, focused on health and sustainability. This new direction will encompass superfoods, adaptogens, medical herbs, and more, offering products that support vitality and holistic well-being for customers.
Leo Musatov, Co-Founder and Managing Director at Future Food Foundry said, “Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of superfoods with restorative health benefits. Greeneration’s rapid commercial success showcases its innovative approach, quickly becoming a leader in the sector and establishing a financially self-sustainable company. While technology is a key enabler, their product focus on novel functional foods to extend life spans transforms the business into a ‘longevity brand company.’ As we continue to grow, this partnership not only reinforces Greeneration’s success but also supports our commitment to enhancing food security in the UAE, ensuring that the region can thrive independently amidst global food supply challenges.”
“We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food,” said Roman Ulyanov, Founder of Greeneration. “This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future”, he added.
