Bollywood actress, producer, and global fashion icon, Sonam Kapoor, has been named the new brand ambassador for French luxury fashion house Dior. She will represent the brand’s collections designed by creative director, Maria Grazia Chiuri.
“A multitalented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house”, Dior said in a statement.
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Sonam also expressed her excitement and reportedly said, “This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next.”
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She has been recognized as a style icon in the Indian film industry for her impeccable fashion sense and the ability to effortlessly carry off various looks. She not only represents renowned brands but has also been a supporter of her sister, Rhea Kapoor’s, fashion label. Through her social media, The Zoya Factor actor showcases her commitment to making a statement in her own unique way.
Speaking to TOI, the Neerja actor spoke about her love for fashion and said, “I just wanted to wear what I liked from the designers I knew. It was just me being myself, influenced by the education I got from my mom and my passion for fashion. I considered fashion designers, both international and Indian, as stars because I grew up admiring them through my mom. This wasn’t about projecting an image; it was about my genuine love for fashion.”
