Abu Dhabi’s tourism sector has seen impressive growth in 2024, with the Department of Culture and Tourism – Abu Dhabi (DCT) reporting that the emirate’s hotels have welcomed 4.8 million guests as of October. This marks a 26% increase in international visitors compared to the previous year.
In addition to the growth in hotel bookings, DCT Abu Dhabi also saw a 21% rise in visitor numbers at the emirate’s cultural landmarks and events, with over 3.9 million visitors year-to-date. This highlights the success of the emirate’s ongoing cultural initiatives and reinforces Abu Dhabi’s position as a thriving cultural and tourism hub.
Saood Abdulaziz Al Hosani, Under-Secretary of DCT Abu Dhabi, attributed the success to the emirate’s bold vision outlined in the Tourism Strategy 2030 and the Culture Strategy. He noted that Abu Dhabi’s efforts in creating authentic experiences, improving infrastructure, and fostering key partnerships have contributed to its growth as a global leader in both tourism and culture.
The data shows that from January to October 2024, international guests from 26 key markets, including India, China, Russia, the UK, and Saudi Arabia, accounted for the growth in hotel bookings. Notably, the figures have surpassed pre-pandemic levels, reflecting the recovery and continued appeal of the destination.
As part of its long-term strategy, Abu Dhabi aims to attract 39.3 million visitors by 2030, create 178,000 new jobs in the tourism sector, and contribute AED 90 billion to the emirate’s GDP. To achieve these ambitious targets, the Tourism Strategy 2030 includes 25 initiatives focusing on city activation, infrastructure development, marketing, and regulatory improvements.
The city’s growing aviation sector is also playing a vital role in boosting tourism. Zayed International Airport is now served by 24 airlines, and Etihad Airways launched 10 new routes in 2024. Meanwhile, Wizz Air Abu Dhabi connects travelers to 35 destinations across 25 countries, and Air Arabia reaches over 200 destinations from six strategic hubs across the UAE, Morocco, Egypt, and Pakistan.
Looking ahead, DCT Abu Dhabi is focusing on expanding its reach into new international markets while strengthening its position in existing ones. Trade initiatives, including roadshows and collaborations with travel partners, are helping to elevate Abu Dhabi’s global profile as a prime destination for leisure, business events, culture, and entertainment.
In addition to these efforts, the emirate is planning major entertainment and cultural projects, such as the expansion of Warner Bros. World with a new Harry Potter World, the construction of the Saadiyat Cultural District, the development of Hudayriyat Island for sports and adventure, and upgrades to Yas Waterworld. These projects are expected to further enhance Abu Dhabi’s status as a leading destination in the coming years.-WAM
