Abu Dhabi Commercial Bank (ADCB) has launched Meedaf, a financial services venture designed to help banks and financial institutions across the UAE and GCC region to enhance operational efficiency, reduce costs, and remain competitive through innovation and advanced technologies.
Operating as an independent entity within Abu Dhabi Global Market (ADGM), Meedaf focuses on providing specialized solutions to streamline financial operations, strengthen security, and improve customer experience.
What are the key offerings?
AI-Driven Automation: For collections, risk assessment, and regulatory compliance.
Blockchain-Enabled Security: Enhances fraud detection and improves transaction security.
Predictive Analytics: Optimizes financial processing and boosts service efficiency.
Customer-Centric Digital Solutions: Includes loyalty program management to drive client engagement.
Improved Service Delivery: Aims to enhance overall service quality and client experience.
Ala’a Eraiqat, Group CEO of ADCB, shared, “Meedaf marks a pivotal milestone in ADCB’s evolution beyond traditional banking, reinforcing our commitment to innovation and transformation. By delivering scalable, innovative solutions for institutions across the GCC, this initiative is a bold statement of our vision for an agile and efficient financial sector. Our objective is to help unleash the industry’s potential to drive significant positive impact across the wider economy.”
To drive its ambitious agenda, Eng. Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf, will lead the company’s strategic direction and growth while continuing his role as ADCB’s Group Chief Business Officer.
Eng. Abdulla Abdul Aziz AlShamsi, Managing Director and CEO at Meedaf, commented, “I am honoured to lead Meedaf in shaping the future of financial services. By leveraging ADCB’s expertise and forming strategic partnerships, we are dedicated to building a regional hub for financial innovation, delivering world-class solutions that create tangible value for businesses and communities across the region.”
At a time when digital transformation and AI technologies are redefining financial services, Meedaf is set to become a leader in financial innovation, operational efficiency, and regulatory excellence across the GCC region. Beyond enhancing operational performance, Meedaf will contribute to strengthening Abu Dhabi’s position as a regional fintech hub, supporting job creation, fostering skill development within the fintech and banking sectors, and driving economic growth across the UAE.
