In a powerful show of empathy and community spirit, Al-Futtaim IKEA and Blue of Al-Futtaim have come together to launch a heartwarming initiative designed especially for parents in the UAE expecting twins or triplets.
Recognizing the unique emotions that come with welcoming more than one bundle of joy, the brands are gifting IKEA cribs to 20 deserving families, offering not just products, but peace of mind. Running from 17 to 30 April, this heartfelt campaign invites parents to apply. It’s an initiative built on the simple belief that every child — and every parent — deserves to feel supported and celebrated.
Welcoming a child is one of life’s greatest joys. But when that joy comes in twos or threes, so does the need for double the planning, triple the gear, and often, more support than ever imagined.
Through this collaboration, Al-Futtaim IKEA and Blue of Al-Futtaim aim to double the cuddles, triple the love, and lessen the stress, so families can focus on what truly matters: bonding, healing, and cherishing those first precious moments.
Carla Klumpenaar, GM Marketing and Communications, Al-Futtaim IKEA UAE, Qatar, Egypt, and Oman, commented: “At Al-Futtaim IKEA, we believe in being there for life’s biggest moments — especially the ones that take you by surprise. Through this initiative, we are offering peace of mind, shared joy, and a sense of community to families as they prepare to welcome double — or even triple — the love into their homes.”
Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim, Blue said: “This initiative reflects our broader commitment at Blue of Al-Futtaim to deepen emotional relevance with our members while delivering tangible value.
By partnering with Al-Futtaim IKEA, we’re not only supporting families during a unique and financially demanding life stage — we’re also reinforcing the power of meaningful partnerships to elevate customer experiences and build long lasting brand affinity.”
Starting April 17, expecting families with twins/triplets or their loved ones can apply by emailing ikeabundle@mybluerewards.com with their name, phone number, and sonogram. Applicants must also be Blue of Al-Futtaim members to be eligible.
