du, the leading telecom and digital services provider, has launched an exclusive immersive experience offering a digital tour of the UAE’s hidden gems, led by a curated group of content creators. This new initiative promises to reveal a side of the Emirates beyond the usual clichés, diving deep into its diverse communities and stunning landscapes, all powered by du’s advanced 5G network.
The “Unstoppable Network Experience”
The “unstoppable network experience” aims to transform how the world perceives the UAE. By using du’s top-tier 5G connectivity, speed, and coverage, the initiative will showcase unique adventures and hidden destinations across the country. From kayaking in Abu Dhabi to the adrenaline rush of dune bashing, the experience promises to break away from traditional tourism, instead offering a digital exploration led by some of the UAE’s top content creators.
A central element of the experience involves passing a single phone from one creator to another, each capturing different aspects of the UAE. Whether it’s exploring ancient forts in Fujairah or soaring in a hot air balloon, du’s immersive experience will bring to life the rich diversity and unexplored beauty of the Emirates.
Breaking Records with 5G Connectivity
The initiative also aims to break the record for the longest-ever livestream on TikTok, all powered by du’s ultimate 5G network. The livestream will span 48 hours, featuring an exciting mix of activities from ziplining in Ras Al Khaimah to kayaking in Abu Dhabi, all designed to highlight the best of the UAE.
Karim Benkirane, Chief Commercial Officer at du, said, “We believe that the unstoppable network experience will strengthen du’s position as the go-to network and transform the way consumers perceive our network – not just as a provider, but as a partner in their everyday adventures, big and small. This initiative goes beyond traditional expectations from a telecom network, highlighting du’s role as a lifestyle enabler that not only gets you connected but also gets you exploring, experiencing, and engaging with the diverse fabric of the UAE.”
A Digital Adventure Across the UAE
On April 11 and 12, the exciting 48-hour digital marathon will kick off, as content creators showcase thrilling and serene experiences from across the Emirates. From the exhilarating dune bashing experience to the peaceful hot air balloon rides, this adventure will feature the best of the UAE’s landscapes and culture, all underpinned by du’s superior 5G connectivity.
