The highly anticipated 32nd edition of the Arabian Travel Market (ATM) opens at the Dubai World Trade Centre; it promises to be the largest and most dynamic edition to date, bringing together over 2,800 exhibitors and attracting more than 55,000 travel professionals from 166 countries.
Arabian Travel Market 2025
This year’s event underscores ATM’s growing significance in the global tourism landscape, with 67% of exhibitors coming from international markets, while the remaining 33% represent the Middle East.
The theme for ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” explores how connectivity across borders, industries, and communities will shape the future of the travel industry. The event will highlight the role of connectivity in fostering a more sustainable, inclusive, and globally integrated tourism ecosystem. Attendees can look forward to exploring these themes through the ATM Conference, networking sessions, and various exhibits.
Exhibitor and Regional Growth
Asia has emerged as the fastest-growing region at ATM, with a notable 20% increase in exhibitor participation from the previous year. Key Asian destinations such as Japan, South Korea, Thailand, India, and Indonesia will showcase their growing influence in global tourism. India’s tourism industry has seen significant growth, with a 30% increase in its presence at ATM 2025, featuring tourism boards from states like Goa, Karnataka, Madhya Pradesh, and Uttar Pradesh, along with major airline carriers like Air India and Air India Express.
Key International Participants
International markets represent over 52% of visitor registrations, with the UAE and GCC contributing 48%. The top five registered international markets for ATM 2025 include India, Egypt, the UK, Türkiye, and the USA, reflecting the global appeal of the event.
ATM Travel Tech: A Major Highlight
This year, ATM Travel Tech is bigger than ever, with a 23% increase in the number of products presented. This rapidly growing segment, which runs parallel to ATM, will focus on how technology is transforming the travel and hospitality sectors. New features include a Start-Up and Innovation Zone, offering immersive VR experiences and the ATM Start-Up Pitch Battle, which will spotlight the most innovative minds in the Middle East.
Business Events and Networking
A significant new feature at ATM 2025 is the launch of IBTM@ATM, a dedicated business events zone. This area is designed to connect business event buyers with a wide range of exhibitors, including venues, hotels, tourism boards, and airlines. It will host sessions on unlocking growth in business events and corporate travel, along with a series of talks at the Business Events Stage.
Key Sessions and Conferences
The ATM Conference will deliver insights from over 200 experts across three dynamic stages—the Global Stage, Future Stage, and Business Events Stage. Highlights for the opening day include:
- Business Events Stage: Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA), will deliver a welcome address. This will be followed by a session on how global events and festivals drive socio-economic growth, featuring speakers from the Dubai Department of Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, and more.
- Future Stage: Experts from Booking.com, dnata Travel Group, and Airbnb will discuss microtrends reshaping travel.
- Global Stage: Senior representatives from top hotel brands such as Four Seasons, Rotana, and Sabre Hospitality will discuss the transformation of hospitality brands in the region.
On the Future Stage, Cassie Kozyrkov, CEO of Kozyr and Google’s first Chief Decision Scientist, will lead a session titled “AI Adoption: From Buzzwords to Business Strategy.” She will explore the challenges of AI adoption and its future implications for businesses.
Strategic Partnerships: ATM 2025 is being held in partnership with the Dubai Department of Economy and Tourism (DET), Emirates (Official Airline Partner), IHG Hotels & Resorts (Official Hotel Partner), and Al Rais Travel (Official DMC Partner). These partnerships further solidify ATM’s role as a major platform for shaping the future of global tourism.
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