Amazon has expanded its horizons from e-commerce to shoppable ads with its recent partnership with TikTok. The e-commerce veteran has joined forces with the social media platform to create a “frictionless shopping experience for users to discover, browse, and buy—wherever and however our community chooses to shop.”
However, Amazon’s shoppable ad partnership with TikTok is not the first of its kind. In November 2023, Amazon established the shoppable ad phenomenon through its integration on Meta platforms. “Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience,’ Callie Jernigan, an Amazon spokesperson, confirmed in a statement to TechCrunch last year. The shoppable ad experience aims to capitalize on the 34 hours on average users doom-scroll on TikTok.
TikTok users can expect to see product recommendations on their For You pages. These ads can be browsed and purchased from when ready by linking their TikTok account to their Amazon account. Potential shoppers can move effortlessly from ad to cart without leaving the confines for their For You pages. Amazon’s deal with TikTok also extends to Pinterest; that would mirror a similar user experience.
