Dubai has emerged as the most popular city on TikTok, boasting over 29.7 million posts, according to new data from travel experts at Bounce. This places Dubai ahead of London, which has over 10.3 million posts. The findings are based on data from TikTok, a platform where 46% of Gen Z travellers, with more than 38% polled, draw their inspiration from. TikTok, with over 1 billion monthly active users, is quickly becoming one of the most popular social media apps globally.
Trending Destinations
Dubai
Dubai’s allure among young travellers is attributed to its luxurious lifestyle, featuring the second-highest number of five-star hotels in the world. One of the standout hotels is the ocean-themed Atlantis, The Palm, which boasts over 1,500 rooms and stunning views of the Dubai skyline. The city is also home to the world’s largest waterpark and the Lost Chambers Aquarium, enhancing its appeal to visitors.
London
London ranks second with over 10.3 million posts on TikTok. As the capital of the United Kingdom, London is one of the most-visited cities in Europe, attracting over 18 million visitors annually. The city is renowned for its famous landmarks, including Buckingham Palace, Trafalgar Square, the London Eye, and four World Heritage Sites.
Paris
Paris holds the third spot on TikTok with over 8.8 million posts. The French capital, home to over 2.1 million people, is known for its sustainable transportation system. Paris is one of only two cities to have received the Sustainable Transport Award twice, making it an ideal destination for those who prioritize sustainable travel.
Istanbul
In fourth place is Istanbul, with over 8.1 million posts on TikTok. The largest city in Turkey, Istanbul is also the most populous city in Europe. Although not Turkey’s official capital, it is considered the country’s economic, cultural, and historic hub. In 2010, Istanbul was named the European Capital of Culture.
New York
New York rounds out the top five with over 7.2 million posts on TikTok. Known as ‘The Big Apple’ or ‘The City That Never Sleeps,’ New York is the most populous city in the U.S., with approximately 8.5 million residents. The city is divided into five boroughs: Manhattan, Brooklyn, the Bronx, Queens, and Staten Island.
Bounce’s findings underscore the growing influence of TikTok as a tool for travel inspiration, particularly among Gen Z travellers who are deciding on their next city break, planning post-university trips, or mapping out multi-destination adventures.
