Dubai’s Food Truck Revolution: WheelsAHOY Takes The Lead

Alifiya H Ujjainwala
Alifiya H Ujjainwala

An update on Dubai’s evolving food truck scene, led by wheelsAHOY!

An update on Dubai’s rapidly evolving food truck scene, led by wheelsAHOY – from internationally acclaimed brands like Pret a Manger making their food truck debut, to local gems like Salt, the city’s street food culture is reaching new heights. With wheelsAHOY’s innovative mobile units, these food trucks bring gourmet, on-the-go dining to some of Dubai’s most popular spots.
Salt

A staple in Dubai’s culinary landscape since 2014, Salt continues to captivate with its signature
sliders, crispy fries, and the highly sought-after Salted Caramel soft serve. The joint is now stationed at Ripe Market next to the Dubai Police Academy.

Maxzi Burgers

Indulge in guilt-free gourmet at Maxzi Burgers. From organic, farm-fresh burgers to a variety of other offerings, our wheelsAHOY truck at the Equestrian Club delivers a delicious and sustainable dining experience.

Toby’s Estate
Toby’s Estate, a renowned coffee chain, is expanding its reach in Dubai. In partnership with wheelsAHOY, the cafe will be setting up shop at Last Exit, offering its signature coffee and pastries to travelers and locals alike.
Not only this, there’s Pret A Manger and Mr. Toad’s Fish and Chips as well. 
Founded in 2017, wheelsAHOY has emerged as a leading force in the UAE’s food truck industry. Through collaborations with major events, food truckers, developers, and brands, they have revolutionized the mobile food scene. Their commitment to excellence was recognized in 2023 with the Company of the Year award from the YP Club.