Uber is revolutionizing the advertising landscape in Saudi Arabia with the launch of Journey Ads, in collaboration with Aleph, a global network of digital marketing experts. This partnership empowers local brands and agencies to leverage Uber’s growing platform to connect with consumers in a dynamic, context-rich environment.
What Are Journey Ads?
Journey Ads are immersive ad experiences that engage riders throughout their trip—from the moment they book a ride to their arrival at the destination. These ads appear within the Uber app, offering a unique opportunity to reach users during moments of high attention.
Ad Formats & Targeting Capabilities
Uber’s advertising solutions include: Static Display Ads and Engaging Video Ads
Advertisers can deliver highly relevant messages with precise targeting options based on:
- Trip context (origin, destination, duration)
- Time of day
- User preferences and behaviors
This ensures maximum impact and engagement, reaching the right audience at the right time.
Personalization With Privacy
Brands can also personalize ads based on:
- User’s past trips
- Previous Uber Eats orders
However, Uber respects user privacy. Riders can set ad preferences and opt out of personalized advertising at any time, ensuring a user-first experience.
The Role of Aleph in Saudi Arabia
Aleph will act as Uber’s official ad sales partner in Saudi Arabia, enabling local businesses and media agencies to tap into Uber’s ad platform. Known for scaling digital platforms in emerging markets, Aleph will help bring Uber Advertising to life in the MENAT region.
“We’re excited to introduce Uber Advertising in Saudi Arabia… With Journey Ads, we offer local advertisers a premium and brand-safe space to reach audiences at a time when they are most attentive,”
— Paul Wright, Head of Uber Advertising International
“This is a milestone moment for on-the-move digital advertising… This collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,”
— Mohamed Megahed, Managing Director for MENAT at Aleph
A Global Rollout With Proven Impact
Journey Ads have already launched globally, with brands leveraging the platform’s high engagement levels to achieve strong marketing results. Now, Saudi businesses can do the same—connecting with consumers in real-time, as they move.
