Mashreq Bank, in collaboration with Visa, has unveiled an exciting new campaign featuring Visa’s global brand ambassador and football superstar, Mohamed Salah. This initiative, aimed at both new and existing Mashreq Visa cardholders in the UAE, offers football fans an exclusive chance to win unforgettable prizes, including an all-expenses-paid trip to the UK to meet Salah, a virtual meet-and-greet, signed memorabilia, and more.
A Unique Experience for Mashreq Visa Cardholders
The campaign, a first of its kind, provides Mashreq Visa Credit Cardholders with the opportunity to win highly coveted prizes. Whether it’s meeting Mohamed Salah in person in the UK, a virtual interaction with the football icon, or receiving a football signed by the legendary player, this initiative is set to capture the hearts of football enthusiasts in the UAE.
Kartik Taneja, Head of Payments and Consumer Lending at Mashreq, expressed excitement over the collaboration, stating, “We are thrilled to unveil our collaboration with Visa and Mohamed Salah, representing our commitment to customer-centricity and enabling innovative card solutions for our customers. Combining Visa’s global expertise, Mashreq’s visionary leadership in banking, and Salah’s sporting prowess, we aim to empower customers with rewarding payment solutions that reflect our dedication to transforming the banking landscape.”
Mashreq and Visa: A Commitment to Excellence
This partnership between Mashreq and Visa highlights the alignment of their core values: innovation, perseverance, and excellence. By associating with Mohamed Salah, a figure known for his dedication and success, both Mashreq and Visa demonstrate their shared commitment to offering exceptional value to customers.
Salima Gutieva, Visa’s VP and Country Manager for UAE, commented, “Through our sponsorship assets, Visa’s clients can create unique, memorable experiences exclusively for their Visa cardholders. This campaign with Mashreq and Mohamed Salah not only rewards our consumers but also supports the UAE’s cashless agenda and the growth of digital commerce.”
Transforming the Payment Landscape in the UAE
The campaign also serves as a testament to the evolving digital payments landscape in the UAE. Visa and Mashreq’s collaboration is part of a broader initiative to encourage digital payments, contributing to the UAE government’s cashless economy objectives. With the backing of Visa’s innovative solutions and Mashreq’s focus on customer-centricity, the partnership aims to redefine payment experiences for cardholders in the region.
The Mashreq and Visa collaboration, featuring Mohamed Salah, is a game-changing initiative that elevates customer engagement through exclusive football-related experiences. With prizes that will delight football fans, the campaign not only rewards cardholders but also drives the adoption of digital payments in line with the UAE’s cashless agenda. Through this partnership, Mashreq and Visa reaffirm their positions as leaders in financial services and payments, offering unique opportunities and memorable moments for their customers.
