Dubai has unveiled its latest global tourism campaign, “Find Your Story,” featuring Stranger Things star Millie Bobby Brown and actor Jake Bongiovi. The campaign, launched by the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), showcases the city’s diverse travel experiences and invites visitors to explore it—even during short stopovers.
From Al Seef to the Al Qudra Desert
Shot across iconic Dubai locations including Al Seef, the Museum of the Future, Burj Khalifa, and the Al Qudra desert, the campaign film follows Brown and Bongiovi on an unexpected adventure. The pair stumble upon a mysterious movie script at Dubai International Airport (DXB) and are guided through a cinematic journey across the emirate.
A Global Rollout Across 21 Markets
Directed by Oscar-winning screenwriter Armando Bo and co-director Felipe Gomez Aparicio, the short film is being released in 21 international markets, promoted via TV, cinema, digital streaming, out-of-home advertising, and social media. In India, the campaign will run on platforms such as Instagram and Facebook.
Stars Share Their Dubai Memories
“Dubai is like no other place I’ve been to. It’s like many cities in one,” said Brown, adding that seeing the Burj Khalifa up close was “a core memory.” Bongiovi praised the city’s landscapes, especially the desert: “We created unforgettable memories during our time here.”
Dubai’s Allure for Global Travelers
Issam Kazim, CEO of Visit Dubai, said the campaign highlights the city’s broad appeal. “Millie and Jake’s journey reflects the ethos of exploration, showing that even a few hours in Dubai can lead to extraordinary experiences,” he said.
