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UAE Developers Turn To Sharjah? Experts Discuss Shift Driven By Consumer Demands

Experts explain growing consumer demands in UAE's real estate market/ Image: Stock
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A lot is happening in the UAE real estate market. While Dubai continues to dominate discussions with its pioneering developments, real estate developers are now turning their attention to emirates like Sharjah and Ras Al Khaimah for new projects. Despite this shift, experts predict that Dubai will remain at the heart of the UAE’s real estate sector, which is expected to maintain its remarkable trajectory in 2025.

Ahmed Alkhoshaibi, Group CEO of Arada, noted that Dubai’s real estate market has recorded remarkable growth in 2024, supported by 15 consecutive quarters of rising property values.

“This growth is fueled by robust local and international demand, as more buyers prioritize properties for personal use rather than just investment. Flagship developments like Dubai Harbour and The Palm Jumeirah continue to attract global interest, while Sharjah, led by Arada’s transformative projects, mirrors this upward trend. For instance, the Masaar and Aljada megaprojects have consistently delivered value appreciation, reflecting the broader appeal of the UAE property market,” he added.

Developers have adapted their approach to construction in response to the rapidly evolving demands of consumers, with Alkhoshaibi agreeing. He emphasized that developers are evolving by incorporating sustainability and prioritizing community-driven designs and facilities to meet these changing demands.

“Similarly, Sharjah’s developments are addressing consumer priorities, blending green spaces, family-centric amenities, and modern infrastructure. Masaar, with its 3,000-home forested community and planned expansion, is a benchmark for nature-inspired living. These projects highlight how developers across the UAE are prioritizing lifestyle-focused offerings,” he noted.

Meanwhile, insights from BNW Developments reveal similar sentiments, recognizing that modern consumers demand far more than just luxurious spaces. “Consumers now expect holistic, sustainable, and technologically integrated living environments that align with global environmental consciousness and lifestyle aspirations,” said a representative.

“The shift towards sustainable building practices has become a cornerstone of UAE’s real estate development strategy. We at BNW Developments, are incorporating green building technologies, focusing on reducing carbon footprints through innovative design and construction methodologies. Advanced techniques like solar integration, energy-efficient systems, water recycling technologies, and materials with lower environmental impact are now standard in our luxury developments,” he added.

The value of real estate transactions in Sharjah surged by 35.6% in the first half of 2024, reaching over AED18.2 billion, compared to the same period in 2023. This growth is attributed to a rise in sales transactions, which totaled 10,809, up from 6,592 in the previous year.

According to the Sharjah Real Estate Registration Department’s semi-annual report, this marks the highest real estate trade value for the emirate in a similar period since 2012. The surge is driven by significant development strides in Sharjah, which have boosted investor and buyer confidence, as well as the emirate’s unique advantages.