The UAE has secured 10th place globally in the Global Soft Power Index 2025. The UAE’s Nation Brand also witnessed a significant increase in its value from $ trillion to 1.223 trillion dollars in 2025.
The Global Soft Power Index, published by Brand Finance, evaluates 193 countries based on insights from 173,000 business leaders, policymakers, and civil society figures, making it one of the most comprehensive assessments of national influence and perception.
The UAE was among the top 10 globally in key categories, ranking 4th in “Future Growth Potential”, 4th in “Generous”, 7th in “A strong and stable economy”, 8th in “Influence”, 9th in “International Relations”, 9th in “Influential in diplomatic circles”, 9th “Advanced technology and innovation”, 10th in Investment in Space Exploration, and 10th in “Affairs I follow closely”.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, affirmed that under the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the country has solidified its role as a trusted global partner in fostering development and stability.
His Highness stated, “According to the most important global report on soft power, which included 193 countries and was attended by more than 173,000 people, and was announced today in the British capital, the UAE came in tenth place globally in the Global Soft Power Index 2025, which included all member states of the United Nations. The country came in eighth place in international influence and ninth place globally in influence in global diplomatic circles.”
His Highness added, “According to the report, the value of the UAE’s media identity rose from one trillion dollars to one trillion, two hundred and twenty-three billion dollars in 2025… an important indicator of global reputation… and positive influence in most global economic and cultural sectors.”
The Global Soft Power Index 2025 was announced at the Global Soft Power Summit, bringing together leading policymakers, business executives, and global influencers.
The index, published by Brand Finance, is one of the most respected international rankings measuring national influence based on key factors such as economy, diplomacy, innovation, and social stability, covering 193 nations with insights from 173,000 professionals in business, policymaking, and civil society.
The nation also secured the 4th global rank in Future Growth Potential, underscoring its commitment to innovation, digital transformation, and expansion in high-growth sectors such as renewable energy, artificial intelligence, and advanced industries. This forward-thinking approach ensures the UAE remains at the forefront of global economic evolution.
The ruler of Dubai further wrote, “Under the leadership of my brother Sheikh Mohammed bin Zayed, may God protect him, the UAE has the strongest international presence… and enjoys the highest levels of global trust throughout its history… and uses the power of its development model as a tool for the good of humanity… and the future is better, God willing.”
In terms of Economic Strength and Stability, the UAE ranked 7th globally, reflecting its resilience and ability to sustain growth amidst global economic fluctuations. By diversifying its economy and reducing reliance on oil, the country has strengthened its foothold in technology, renewable energy, financial services, and tourism. In 2024, the UAE’s non-oil foreign trade surpassed AED 2.8 trillion, further reinforcing its role as a global trade powerhouse.- WAM
