Comfi, the UAE-based B2B embedded finance platform, has partnered with Wafeq, one of the GCC’s accounting software providers, to transform cash flow for small and medium businesses. Through this collaboration, Wafeq users can now turn their outstanding invoices into working capital in just a few clicks, accessing up to AED2 million in flexible funding through Comfi, without disrupting their current sales process.
Sanjar Samiev, CEO of Comfi, shared, “This partnership is about giving SMEs more control, more liquidity, and more tools to grow,” adding, “We’re embedding financing right where it belongs—into the daily tools businesses already use.”
$5 Million Disbursement to Power UAE SMEs
As part of this partnership, Comfi has committed to disbursing $5 million in invoice financing through the Wafeq platform to help UAE-based SMEs unlock cash flow and scale faster.
Looking Ahead: Embedded B2B Credit for Wafeq Users
The next phase will allow Wafeq customers to offer “Pay Later” options directly on their invoices, powered by Comfi. This allows clients to access credit while the supplier still gets paid upfront, with zero risk.
“Our mission at Wafeq is to simplify financial operations for SMEs across the UAE and KSA,” said Maher Aoun, VP of Sales and Business Development. “By integrating Comfi’s credit infrastructure, we’re creating a seamless ecosystem where companies can sell, get paid, and extend credit, all in one place.” Comfi is on a mission to become the financial infrastructure layer powering B2B trade across MENA.
