The UAE’s homegrown brand FIX Dessert Chocolatier introduced the world to the delectable Pistachio Kunafa, a captivating fusion of Middle Eastern and Western flavors. Since its debut, this viral dessert has taken the internet by storm, inspiring people to recreate this culinary masterpiece. Croissants, dosas, pain puris and so much more. Not only this, even home bakers have embraced the trend, adding their unique twists to this beloved dessert.
We spoke to Fatema Murtaza, Founder of Melting Moments, a Certified Pastry Chef in the UAE. She highlights how important it is to be trend-specific in Dubai. She says, “Customers often seek unique and visually appealing products, influenced by social media and food trends. Staying on top of these trends can help us bakers meet those expectations.”
“Trendy and visually appealing baked goods are more likely to be shared on platforms like Instagram, boosting visibility and attracting new customers. The baking industry in Dubai is competitive, so staying relevant to current trends can definitely help us differentiate a business,” she adds.
Talking about how she had to add elements of the viral Dubai chocolate, Fix Chocolate, to her baking, she said that the internet had already brought so many variations. Murtaza wanted to “play to her strengths and create a version of it that will be loved by her customers – pistachio Kunafa brownies.”
