In a fast-moving world that can often feel disconnected and overwhelming, one thing has never been more vital: community. For women, especially those living away from their home countries, having a safe, supportive space to connect, share, and grow is not just a comfort; it’s a necessity. That’s exactly why platforms like Facebook groups and digital hubs such as That Dubai Girl continue to flourish, offering a much-needed sense of belonging and everyday connection.
That Dubai Girl – now home to a network of over 40,000 women in Dubai
With over 7 million active Facebook users in the UAE, equivalent to 75% of the population, online communities are more than social spaces; they’re lifelines.
Founded in 2020 and acquired by the TishTash Group in 2024, That Dubai Girl is now home to a vibrant, private network of over 40,000 women in Dubai, primarily aged 20–45. The group has evolved into a trusted space for everything from job leads and career advice to parenting support, healthcare recommendations, or just a late-night chat about life in the city. What began as a place to ask questions has become a powerful platform for connection, confidence, and community.
“Moving to a new country can be incredibly overwhelming,” says Laura Davison, Director of The TishTash Group Consumer Division. “The That Dubai Girl community has become more than a place for tips – it’s become a true sisterhood. We laugh together, support one another through tough times, and celebrate every win.”
For brands, investing in community initiatives like That Dubai Girl is not only a powerful show of values, but it’s a strategic move. Today’s consumers are looking for more than just products; they want meaningful engagement, shared purpose, and brands that show up where real conversations are happening.
By aligning with communities that genuinely serve and support their audiences, brands can foster authentic relationships, gain valuable insights, and become a trusted part of their customers’ lives. The return is not just visibility, it’s loyalty, advocacy, and long-term connection.
That’s the true magic of online communities. In a world where in-person connection isn’t always possible, these spaces have become the modern-day kitchen table – places where women pull up a (virtual) chair, pour a coffee, and show up for one another. To learn more, visit www.thatdubaigirl.com or join the private community at facebook.com/groups/thatdubaigirl.
Because when women support women, incredible things happen, and in 2025, that kind of support has never been more important.
