Word Of The Year: Brain Rot | Priyanka Sharma | The Finance 360

In this video, we explore the concept of “brain rot,” a term coined to describe the mental effects of consuming too much low-quality, trivial online content. Oxford University Press has declared “Brain Rot” as the Word of the Year for 2024, highlighting how platforms like TikTok and viral memes are shaping the conversation about mental health. While it’s often joked about, experts warn that this type of content can negatively affect attention, focus, and well-being—so maybe it’s time to take a break and feed your mind with something more meaningful.